Performance
GEO (Generative Engine Optimization)
GEO is the practice of structuring content so it's accurately understood, surfaced, and cited by AI-powered answer engines like ChatGPT, Perplexity, or Google's AI Overviews.
Definition
Generative Engine Optimization adapts content — clear definitions, structured answers, credible sourcing — so AI systems can accurately understand and cite it in generated responses.
Why It Matters
As more people get answers directly from AI tools instead of clicking through search results, being cited as a trustworthy source is becoming as important as ranking on page one.
Real-World Example
Brands publishing clear, well-structured explainer content — with direct answers, definitions, and credible sourcing — are more likely to be cited by AI Overviews and chat-based assistants than pages written purely for traditional search rankings.
How It Connects
GEO builds directly on SEO fundamentals but adds a focus on clarity, structure, and citability for AI systems.