Brand Strategies

Influencer Tiers

The classification of influencers by audience size — nano (1K-10K), micro (10K-100K), macro (100K-1M), and mega/celebrity (1M+). Smaller tiers typically deliver higher engagement rates and community trust; larger tiers deliver greater raw reach.

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Definition

The classification of influencers by audience size — nano (1K-10K), micro (10K-100K), macro (100K-1M), and mega/celebrity (1M+). Smaller tiers typically deliver higher engagement rates and community trust; larger tiers deliver greater raw reach.

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Why It Matters

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How It Connects