Data

Last-click Attribution

The most common and least accurate attribution model — assigning 100 percent of the credit for a conversion to the last marketing touchpoint before the purchase.

Talk to an Expert → ← Back to Glossary

Definition

The most common and least accurate attribution model — assigning 100 percent of the credit for a conversion to the last marketing touchpoint before the purchase.

💡

Why It Matters

🔗

How It Connects