Performance
SEO (Search Engine Optimization)
SEO is the practice of optimizing a website's content, structure, and technical setup to rank higher in organic (unpaid) search engine results.
Definition
Search Engine Optimization covers everything from keyword research and content quality to site speed and backlinks — all aimed at ranking higher for relevant searches.
Why It Matters
SEO drives long-term, compounding traffic without ongoing ad spend, and often captures users at high-intent moments — exactly when they're searching for a solution.
Real-World Example
Zomato ranks for thousands of long-tail “restaurants near me” and city-specific queries by combining structured data, fast page speed, and locally relevant content at scale.
How It Connects
SEO connects content strategy, technical web development, and the broader digital marketing funnel.