Performance
Voice Search
Voice search is searching the web using spoken commands through smart speakers or phone assistants, instead of typing a query.
Definition
Voice search lets people ask a smart speaker or phone assistant a question out loud and get a spoken answer, usually pulled from a single top search result.
Why It Matters
Voice queries tend to be longer and more conversational than typed searches, which changes how content needs to be structured to get found.
Real-World Example
As smart speakers and voice assistants have grown, brands optimizing for natural, question-based phrasing — rather than short keyword strings — are better positioned to be the spoken answer to a voice query.
How It Connects
Voice search optimization builds on core SEO practices but shifts emphasis toward conversational, question-and-answer style content.