Influencer Marketing & PR

Overview

Consumers do not trust brands. They trust people. They trust the creator whose recommendation sent them down a rabbit hole of product reviews. They trust the journalist whose feature landed in their morning reading. They trust the friend who tagged the brand in a story. Influencer marketing and PR are the disciplines that put your brand into those trusted conversations — at scale, with intention, and without the performance budget that paid media demands.

At Outbox Origin, we manage influencer and PR programmes from strategy to delivery. We identify the voices that carry real influence with your specific audience — from nano-creators with tight-knit communities to category-defining names with national reach — and we build the campaigns, the briefs, and the relationships that produce authentic advocacy rather than paid posts that feel like paid posts.

We bring the same rigour to earned media — building press relationships, crafting pitches, and placing stories that put your brand in the publications and platforms your audience trusts most.

Our Proficiency

4.8 / 5

Based on

Influencer Identification & Vetting

Campaign Strategy & Briefing

Earned Media Placement

Authenticity & Brand Alignment

Campaign Measurement & Reporting

Platforms & Media

Instagram & YouTube LinkedIn (B2B influencer) Podcasts & audio media Digital publications & blogs Print & broadcast PR

What We Offer

Influencer Discovery & Vetting

Campaign Strategy & Management

Nano & Micro Influencer Programmes

Media Relations & Press

Online Reputation Management

Affiliate Marketing Programmes

Authentic Brand Advocacy

Measurable Awareness Growth

Press Coverage That Reaches Your Audience

A Growing Library of Creator Content

Stronger Brand Credibility

Reduced Cost-Per-Acquisition

Our Approach — The Outbox Method

A rigorous, relationship-led approach to influencer and earned media — where every creator is vetted, every brief is built to produce authentic content, and every campaign is measured against outcomes that matter to your business.

01

Define the Objective

We establish what the campaign needs to achieve — awareness, consideration, trial, UGC generation, press coverage, or a combination — and define the audience segments, platforms, and creator profiles that will deliver it most effectively.

02

Identify & Vet

We build the creator and media longlist using audience analysis tools, content quality assessment, engagement authenticity checks, and brand alignment evaluation — producing a shortlist of partners who are genuinely right for the brand, not just available and affordable.

03

Brief & Contract

We develop detailed creative briefs for every creator — specific enough to protect the brand but flexible enough to preserve authenticity — and manage contracting, usage rights, exclusivity clauses, and disclosure compliance.

04

Manage & Review

We manage the full campaign execution — creator communication, content submission, feedback rounds, approval sign-off, and posting schedule — ensuring every piece of content meets the brief before it goes live.

05

Amplify

We identify the strongest performing creator content and amplify it through paid social — extending the reach of authentic advocacy beyond the creator's organic audience and improving campaign ROAS.

06

Measure & Report

We report on the full campaign — reach, engagement, sentiment, earned media value, UGC output, press coverage secured, and any direct conversion attribution — and present findings with clear recommendations for the next campaign.