Media Solutions
Media Planning & Buying
Reach the right audience, in the right place, at the right price.
Overview
Great creative deserves great distribution. Media planning and buying is the discipline of deciding where your message runs, when it runs, how often, and at what cost — and then executing that plan with rigour and negotiation muscle. At Outbox Origin, we handle both the strategy and the buying across print, digital, broadcast, and out-of-home — ensuring your media investment is planned against data, not habit, and bought at the best rates available.
Our Proficiency
Based on
Platforms Managed
What We Offer
Integrated Media Strategy & Planning
TV & Radio Buying
Print & Magazine Media Buying
Digital Display & Video Buying
OOH & DOOH Buying
Media Audits & Competitive Spend Analysis
Post-Buy Analysis & Reconciliation
Our Approach
How we take a project from brief to delivery — every time.
Brief & Objective Setting
We translate your marketing objective — reach, frequency, leads, footfall — into a media objective that determines which channels, formats, and audiences the plan should prioritise.
Audience & Channel Analysis
We map where your target audience consumes media — using TGI, BARC, ComScore, and platform data — and identify the channels that offer the strongest reach-to-cost efficiency for your category.
Media Plan Development
We build a detailed media plan: channels, vehicles, formats, placements, GRPs/impressions, reach & frequency projections, and budget allocation — presented in a clear, comparable format.
Negotiation & Buying
We leverage our media relationships and buying volumes to negotiate the strongest rates and value additions — bonus spots, editorial mentions, premium positions — on your behalf.
Monitoring & Post-Buy
We monitor campaign delivery against plan, manage makegoods for underdeliveries, and conduct a post-buy analysis — comparing planned vs actual reach, frequency, and cost — so the next plan is smarter.
Case Studies
View All Case Studies →Asepto – Brand Film
Telling a story of purity and trust.
+215% Brand Engagement
View Case Study →
Broomstick – Product Video
Showcasing design and comfort with cinematic storytelling.
+185% Increase in Conversions
View Case Study →
Verdea – Event Coverage
Live streaming and event highlights that reached global audiences.
12M+ Live Reach
View Case Study →
TrueDate – Social Campaign
Short-form videos that drove engagement and sales.
+3.2x ROAS Improvement
View Case Study →
Glossary
Explore Complete Glossary →CPM
A pricing model where advertisers pay a set rate for every 1,000 impressions their ad receives.
Quick View →CTR
The percentage of people who click an ad or link after seeing it, calculated as clicks divided by impressions.
Quick View →OOH Advertising
Advertising that reaches people in public spaces outside their homes — billboards, transit ads, and digital screens.
Quick View →Programmatic Advertising
The automated buying and selling of digital ad inventory in real time, using software and data instead of manual deals.
Quick View →Insights
View All Insights →May 5, 2025
Programmatic Advertising in 2025: What's Changed
Read Article →Apr 20, 2025
The Rise of Short-Form Video & What Brands Must Do
Read Article →Aug 10, 2026
OOH vs DOOH Advertising — What Works in Indian Cities
Read Article →Aug 10, 2026
What Is Media Planning and How Agencies Do It
Read Article →Ready to Plan Smarter Media Spend?
Whether you need a single campaign plan or full-year media buying support, we'd love to help.