Who we work with — B2B
Some Accounts Are Worth a Campaign Designed Entirely for Them.
We build ABM programmes that target your highest-value prospects with the personalisation, precision, and persistence that mass marketing never achieves.
Overview
ABM is not a tactic. It is the decision to treat your most important prospects the way they actually deserve to be treated.
In B2B sales, the top ten percent of your prospect list often represents eighty percent of your addressable revenue. Mass marketing treats that ten percent identically to every other prospect — same ad, same email, same message. Account-based marketing corrects that.
ABM is the discipline of identifying the specific companies and decision-makers worth pursuing at the highest level of commercial intent — and building bespoke marketing programmes for each one. The personalised content that speaks to their specific business challenge. The targeted advertising that keeps your brand visible across their buying committee. The sequence of touchpoints that warms a relationship over time until the moment is right for a commercial conversation.
At Outbox Origin, we design and run ABM programmes that are genuinely personalised — not mail-merge personalisation, but real account intelligence applied to real content decisions. For B2B brands with long sales cycles and high-value contracts, it is the most commercially intelligent marketing investment available.
What We Offer
Full-service account-based marketing — from target account selection and stakeholder mapping through personalised content creation, multi-channel campaign execution, and pipeline reporting — built for the B2B brands where the right relationships are worth the right investment.
Target Account Selection & Prioritisation
We work with your sales team to define and prioritise the target account list — using firmographic data, intent signals, existing relationship strength, and revenue potential — producing a tiered account list that guides resource allocation across the ABM programme.
Stakeholder Mapping
We map the buying committee within each target account — economic buyer, technical evaluator, end user, champion, and blocker — and define the specific content, messages, and touchpoints that address each stakeholder's priorities and concerns.
Personalised Content Creation
We develop the account-specific content that makes ABM feel genuinely personal — customised case studies, personalised outreach sequences, account-specific landing pages, and tailored thought leadership.
Multi-channel ABM Campaign Execution
We run the ABM campaign across channels — LinkedIn targeted advertising, programmatic display to named accounts, personalised email sequences, direct mail for tier-one accounts, and event-based engagement.
Pipeline Contribution Reporting
We track and report on ABM programme performance — account engagement scores, stakeholder interactions, content consumption, meeting conversion, and pipeline contribution.
Our Approach
Select & Map
We define the target account list, tier accounts by revenue potential and relationship readiness, and map the buying committee within each priority account.
Personalise
We develop the content and messaging for each account tier — from highly customised assets for tier-one accounts to personalised-at-scale content for tier-two and tier-three.
Activate
We launch the multi-channel campaign — LinkedIn ads targeted to named account employees, programmatic display serving the buying committee, personalised email sequences, and event-based engagement.
Nurture & Engage
We manage the ongoing ABM programme — responding to engagement signals, escalating warm accounts to the sales team, adjusting messaging based on account interaction data.
Report & Optimise
We report on account engagement, pipeline contribution, and programme ROI — continuously refining the account list, content strategy, and channel mix.
Glossary
Explore Complete Glossary →Marketing Funnel
A model that represents the customer journey from initial awareness through consideration to a final purchase decision.
Quick View →ROI
A measure of the profitability of a marketing or business investment, relative to the amount spent.
Quick View →CAC
The total sales and marketing cost of acquiring one new customer, usually total spend divided by new customers gained.
Quick View →Buyer Persona
A semi-fictional representation of your ideal customer, built from real data on behaviors, goals, and pain points.
Quick View →Share of Voice
The percentage of overall category conversation, spend, or search visibility that belongs to one brand relative to competitors.
Quick View →Engagement Rate
How actively an audience interacts with content — likes, comments, shares, saves — relative to reach or followers.
Quick View →Insights
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Ready to Build a Marketing Programme for the Accounts That Matter Most?
We will identify the right accounts, map the buying committee, and build the personalised campaign that puts your brand in front of the decision-makers worth impressing.