Brand Strategies

Positioning Statement

An internal strategic statement that defines the target audience, the category the brand competes in, the primary benefit it delivers, and the reason to believe that claim.

Talk to an Expert → ← Back to Glossary

Definition

An internal strategic statement that defines the target audience, the category the brand competes in, the primary benefit it delivers, and the reason to believe that claim.

💡

Why It Matters

🔗

How It Connects